Creativity is a Process, Not an Event
Creativity:
Creativity is
the ability to bring forth original and value added ideas, solutions, or
products into being with an imaginative and innovative process. Just as a seed
develops into a tree, so does creativity grow from nurturing, perseverance, and
exploration, taking simple thought into potent form.
Galileo Galilei:
"The
Universe is written in mathematical language, and its symbols are the ones used
by creativity."
The Creativity Process:
Preparation:
This stage
brings one data, experiences, and knowledge. The creative becomes consumed in
his area or problem and collects data, views, and inspiration. It's a
preparatory step to creativity.
Example: An author doing research for a novel may spend months reading
about the historical period he's writing about, learning details of the time,
and gathering ideas. During this period, he's building toward his story.
Incubation:
It's often
after the collection of information, when the subconscious will work out the
problem in the mind. You then take a step back and allow thoughts and ideas to
marinate and connect in the background.
Example: A scientist may be baffled in the lab about a problem they are trying to solve. They can go on break or shift their focus. Through this break, the brain will keep processing the data and formulate a solution days later.
Insight:
This is the
"aha! moment" that most people consider to be the entire process of
creativity. What happens in reality, however, is just a slice of the entire
journey. Insight occurs at that moment when a solution, idea, or something has
crossed over into conscious awareness. Normally, this is just the consequence
of the preparation and incubation phases.
Example: An artist who has been experimenting with different melodies may
suddenly come up with the perfect melody while on a walk or upon getting away
from his or her instrument.
Judgment:
Once an idea is
conceived, it then has to be critically tested: Is it practical? Does it really
solve the problem or achieve a creative goal? At this stage the idea has to be
perfected and honed before it is finalized and executed.
Example: A painter, for instance will take a step back from their canvas to
evaluate the work in terms of balancing the composition, color play, and
impact. They may adjust parts to make it better for a final output.
Explanation:
Finally, the idea needs to be fully developed and given life. Often, this is an ennobling refinement and execution of the last form of the idea, and it may well be the longest phase of the creative process.
Example: A new startup launching entrepreneur might come up with a
brilliant thought for a new app but may take months of coding, testing and
refining the concept into a finished product ready for the download and use of
users.
Conclusion:
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